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Fractional Marketing · Deep Tech · B2B

Marketing that
makes complex
tech legible.

Filya is a fractional marketing team for B2B deep tech companies - the ones building things that are hard to explain and harder to sell. We make the market understand you.

Start a conversation See what we do
Scroll
→Geospatial AI
→Manufacturing Intelligence
→B2B SaaS
→Deep Tech
→Go-to-Market
→Fractional CMO
→Brand & Design
→AI-Native Execution
→Geospatial AI
→Manufacturing Intelligence
→B2B SaaS
→Deep Tech
→Go-to-Market
→Fractional CMO
→Brand & Design
→AI-Native Execution

What we do

Senior marketing
leadership - without
the full-time hire.

Most deep tech companies don't need a full-time CMO. They need someone who's done it before, brings a team, and can move fast. That's Filya.

We embed as your marketing function - setting strategy, running execution, and building the foundations that make you findable, credible, and compelling to buyers who don't yet understand what you've built.

12+ years. 4 continents. Exits, acquisitions, and companies that went from invisible to industry-defining.

12+Years in B2B deep tech marketing
AINative - tools, automations, agents
3×Avg lead-to-conversion improvement
5+Exits and acquisitions supported

Services

01

Fractional CMO

Ongoing strategic marketing leadership embedded in your team. We own the roadmap, manage the function, and report on what matters. You get a CMO without the full-time cost.

StrategyLeadershipKPIsRetainer

02

Go-to-Market

Positioning, messaging, ICP definition, channel strategy, and launch execution. We make sure the market understands what you've built - and why it matters to them.

PositioningLaunchICPMessaging

03

Brand & Design

Visual identity, brand language, website design, and presentation materials. We build brands that feel as serious as the technology behind them.

IdentityWebDecksCopy

04

Full Execution

Strategy alone doesn't ship. We bring a team - designers, developers, content specialists - and run the entire marketing function end to end.

ContentCampaignsOpsReporting

AI-native

Built for the
AI era - from
the inside.

We don't add AI on top of how we work - it's built into everything. From research and content to automations and data pipelines, we use the best available tools to move faster and think sharper.

For deep tech clients, this matters. You're selling AI - your marketing partner should understand it from the inside.

Automation

Marketing AI Workflows

Custom automation pipelines - lead routing, reporting, content ops, CRM sync.

Content & Copy

AI-Assisted Writing

Faster production without losing strategic depth or brand voice.

Visibility

AI Search & GEO

Optimising for how AI tools surface and recommend your brand - not just Google.

Intelligence

Data & Analysis

Market research, competitor analysis, and performance insight - faster and deeper.

How we work

We don't consult.
We embed.

01

Diagnose

Two weeks to understand your market, buyer, and where marketing is losing you deals.

02

Align

We build the positioning and messaging foundation. The thing everything else runs on.

03

Execute

The team ships. Campaigns, content, website, brand materials - whatever the market needs.

04

Retain

Most clients stay. We become the marketing function - iterating, growing, reporting.

Who we work with

Deep tech companies
selling to legacy
industries.

If your product is technically sophisticated and your buyer is a CIO, COO, or Operations Director who didn't grow up in software - you're our client. We've done this in geospatial AI, manufacturing intelligence, fintech, and HR tech.

  • AI platforms selling to insurance & real estate
  • Manufacturing intelligence & IoT companies
  • B2B SaaS with 6-18 month sales cycles
  • Deep tech post-seed to Series B
  • Founders who are brilliant at product, not marketing
  • Companies entering new geographies
Julia Ulida

Who you work with

Julia Ulida

Founder · Fractional CMO · Deep Tech B2B

12 years turning complex technology into market traction. Former CMO at Tensorflight, Booste, and Shoplo. I work with deep tech founders who are brilliant at building - and need someone equally serious about selling.

I've been inside the room when products got acquired, markets got entered, and companies went from invisible to credible. I don't just advise - I embed, I build, and I bring a team that executes.

Geospatial AI. Manufacturing intelligence. Fintech. HR tech. The through-line is always the same: technically sophisticated product, non-technical buyer, and a gap that good marketing closes.

Work

Results that
speak plainly.

Geospatial AI · Insurance & Real Estate

From niche technology to recognised industry player

Led full marketing strategy for a satellite-based building intelligence platform selling into the insurance industry - a conservative, relationship-driven market with long buying cycles and deep scepticism of new technology.

Built positioning, PR, and content strategy that established the company as a credible voice in a market that barely knew the product category existed.

Outcome

Positioned as industry leader. International media coverage. Contributed to successful acquisition.

AI in Manufacturing · Industrial Operations

Built marketing from zero for a manufacturing AI platform

Joined as first marketing hire. Built the entire function from scratch - product positioning, website, content strategy, outbound sequences, and a small execution team.

The challenge: selling AI to plant managers and operations directors who distrust buzzwords and need to see operational proof before they'll engage.

Outcome

2-5 qualified leads per week. ~100% website traffic growth in 6 months. Marketing team built and running.

E-commerce SaaS · European Market

Growth strategy that led to a fintech acquisition

Led all marketing for a Shopify-equivalent platform built for European e-commerce. Designed and executed customer acquisition strategies that improved engagement, retention, and conversion rates across multiple markets.

Built and managed a cross-functional data analytics team to inform growth decisions at speed.

Outcome

Acquired by fintech unicorn SumUp. Continued post-acquisition launching e-commerce MVPs.

Get in touch

Let's talk
about your
market.

We take on a small number of clients at a time. If you're building something technically serious and need marketing that matches - let's see if we're a fit.

[email protected] LinkedIn Global · Available worldwide
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